The Watch Store at Bromberg’s
November 18, 2014
By Buffy York
I recently saw something that said only a third of American teens wear a watch. This is because most in this demographic use their cell phones to tell time. Seriously? I don’t get it. I love my watch. It is right there on my wrist. My phone is in my car or in my bathroom or in the bottom of my purse or anywhere other than my wrist. It is just too easy to check the time by looking at my watch.
I was probably 23 or 24 when I got my first cell phone. I think my carrier was Powertel and maybe my phone was a Samsung or a Motorola or a Nokia, but ask me about the watches I have owned I can tell you about every one. My first watch was a Mickey Mouse watch complete with big white gloves as the hands, and then I moved on to a Swatch that my parents bought at Regency Square Mall in Florence, Alabama (the big city) when I was in high school. In college I became a runner and bought a Timex Indiglo at Wal-Mart when it was located on McFarland Boulevard in Tuscaloosa long before “Super Center” was a term. My senior year at Alabama I roomed with a friend whose family owned a sporting goods store and they sold a sports watch that several of my sorority sisters wore and deemed “cool.” After college my parents gave me a Swiss Army Watch (still in my possession and in need of a battery) that I wore until the pharmaceutical company I was working for in the late 90’s gave me a Tag Heuer upon completion of training, that I wear to this day. (Realizing big pharma gets a bad rap today, this would have been what we in the industy called “the good ole days” and I was selling in a very complicated therapeutic area and it was a really really hard training.)
I tell you all of this because watches are so much more than an instrument that tells time. Watches hold a certain sense of nostalgia. After I did a social media remote at The Watch Store at Bromberg’s at the Summit in Birmingham a friend of mine posted this on my Facebook page. “When I was 16 years old, I was on a trip with my family to Italy and Switzerland. My dad purchased me a Rolex timepiece. 30+ years later, I cherish it with all my heart as it connects me with the memories of my dad each day that I put it on, and I do wear it every single day. It is still in excellent condition and I have always had it serviced and repaired at Bromberg’s. The last time I took it in for repair, they asked me if it was really 30 years old. My watch is so much more than a fashion statement and I wouldn’t take anything in the world for it. I love being able to tell people the story behind my watch and how much it means to me.” –Jon Wilson
I seriously doubt that if Santa brings my 11 year old an iPhone 6 this year he will be commenting about it 30 years later on social media, and that is why Bromberg’s at the Summit has rebranded itself as The Watch Store at Bromberg’s. The Watch Store carries the usual suspects like Rolex and Tag Heuer, but also Tissot and Tudor. Their most recent addition is the super cool Shinola brand that is made in Detroit with Swiss technology. When I start to think back on Christmas gifts, or just gifts in general that I have been given over the years, nothing seems to stick in my memory like a watch. Technology is constantly one-upped and fashion trends fade but the classic timepiece stands the test of time. No pun intended. Bromberg’s staff is more than excited to share with you their knowledge of timpieces at both of their locations at The Summit and Mountain Brook Village in Birmingham.
131 Summit Boulevard
Birmingham, Alabama 35243
Mountain Brook Village
2800 Cahaba Road
Birmingham, Alabama 35223
Bromberg’s has provided me with compensation for this post and my appearance at the event.
However, all thoughts and opinions expressed are my own.